Occam's razor. Latin for "entities must not be multiplied beyond necessity".
In urban english, it means, "do what is necessary, nothing else".
This simple principle of Occam has endured for generations, allowing the development of much more elegant solutions to our everyday problems.
This should not need any genius to understand how its applicable in our daily life. Especially communication.
How so?
As communicators, simplicity and elegance allows our ideas to be communicated easily across to our audience. Complex ideas will require our audience to think harder.
To put it simply, keep it simple!
:)
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